The Future of Social Mobile Commerce

Research Highlight

The Future of Social Mobile Commerce

The central research question of this foresight project examines how mobile phones, social media, and big data continue to fuel social mobile commerce as a powerful strategy. Analysis of past data on these driving trends is used to create projections. Business adoption, adequate security measures, and a legislatively supportive government are all large uncertainties surrounding SMC; however, if correctly implemented, social mobile commerce will lead to stronger customer relationships for businesses that will ultimately result in increased sales.

Project Video